Monday, April 20, 2009

What is the Surf-fur?


It is a warm, soft, fleece parka. However, it is not like any other parka you have ever seen! The fabric and design allow it to be really, really functional and versatile.




The fabric qualities allow it to be wind-proof, water-proof and breathable. The two layers of polyester fleece are bonded together by an inner membrane that gives it its' wind-proof and water-proof qualities and it also allows it to be breathable so you don't ever sweat in it.




The design has several "additions" to make it really functional;
1. It has a nice big hood that is moulded to fit the shape of your head so it won't blow off easily in the wind.
2. It has inner pockets that allow hands to go through to pull down wetsuits or dry clothing.
3. An Ipod pocket with Velcro from top to bottom so you can put your money, jewelry, and other valuables in there and they won't fall out.
4.The hem on the back goes down a bit further so you can "Bend Over With Confidence."
5. Big front pockets to hold goggles or surf wax.
6. And, it is completely reversible! We are the only reversible dive parka or stadium coat on the market.
7. It is really cool looking! A really cool surf team helped us out with the "coolness factor" for our design.
We are like a Stoked up Snuggie!

Official Waterman Group

The Surf-fur is finally getting it's own blog! Poor fuzzy guy has been out of touch with all those watermen out there who need to get warm and have a place to change in privacy.

We have been developing hard core gear for 7 years now. The intital idea came to us when we were out surfing at Ponto beach on January 15, 2003. It was barely light out and completely freezing. To get our bodies warm, we got into our wetsuits at home, put our bed quilts around us to warm up, and blasted the heat all the way to the beach. When we got into the water, we were actually able to stay out a little longer since we heated up in the quilt. We didn't think about how we were going to get home with our wet wetsuits and cloth carseats!!!

We decided to design a product that would be warm, soft, wind-proof, water-proof (so we could just put it on and go home to a hot shower and not have to worry about our carseats getting wet) and really cool looking. The bed quilts were not too sexy.

We spent about 5 years designing and re-designing our main product, the Surf-fur, and figured out a way to make it in a cost effective manner so that we could sell it to surf shops and dive shops all over the world. We are currently selling our product all over the world. Mom was right, if you work hard enough, you can be aything you want to be!